Decoding Pop-Under Ads: A CPM Deep Dive

Pop-under ads can be aheadache for users, but they also present fascinating challenge for advertisers. These ads operate under the radar, appearing in a new window when a user interacts with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works for po

read more

Boosting App Activity: The Power of Push Notifications

Push notifications have emerged as a dynamic tool for driving user engagement in the digital landscape. By sending timely and relevant messages directly to users' devices, apps can capture their attention and stimulate desired actions. When, crafting effective push notifications requires a strategic approach. Interpreting user behavior and prefere

read more